Our Values

Our Core Values

Since its inception, Dominant Group of Companies have been governed by its core values. They shape the culture and define the values and ethics of our company.

"These simple, yet powerful values have continually guided our decision making."



Fulfilling our obligation of building a better, stronger and more competitive company for future generations, fulfilling our commitments to our stakeholders, acting with an owner mentality, developing our people and helping improve communities and the global environment.



“Together we will be better.”

Attracting, developing and retaining the best talent for our business, and fostering teamwork and mutually supportive environment.


Customer Value Creation

In an environment of accelerating change in which long-term partnerships and joint ventures is be built on mutual trust, we are committed to provide superior service and drive ongoing innovation.


Our Global Network

Leveraging on our extensive industry insights, network and collaboration, we deliver exceptional value add services to our customers.



Being honest and ethical we consistently match our behaviors to our words. We communicate honestly, behave professionally and and take responsibility for our actions.


Dominant Enterprise Berhad corporate Mission

To promote the use of environmentally friendly products and to continuously meet customers' needs while providing a fair return to shareholders.